Five stages, no surprises in the middle. The point of describing it in this much detail is so you can tell early whether we are the right studio for the job — including if the answer is no.
A thirty-minute call to establish what the site has to achieve, followed by a look at whatever evidence already exists — analytics, enquiry records, the current site on a real phone. We are trying to work out whether the problem is the design, the structure, the copy or the traffic, because those have very different fixes.
If what you need is smaller than a rebuild, this is the stage where we tell you.
The sitemap, then each page mapped to a purpose: who arrives, what they came to find out, the single action we want, and the proof that has to sit near it. Keyword targeting is settled here too, one focus term per page, so that two pages never end up competing for the same search.
Copy is drafted against that map. For clinics and supplement stores it is drafted against the relevant advertising rules at the same time, because rewriting a live regulated site is considerably more expensive than writing it correctly once.
Now the visual work, and it goes quickly because the arguments about structure are already settled. You see the key templates first — home, a service or treatment page, a product page if there is a store — rather than every page at once, so feedback lands while it is still cheap to act on.
Mobile is designed properly rather than derived at the end. For trade and clinic sites it is the majority of the traffic, so it gets the majority of the attention.
WordPress and Elementor Pro, with global colours, global type and reusable sections throughout. This is what makes the site maintainable: a brand tweak is one edit, and your team adding a treatment page or a product cannot accidentally break the layout.
Speed, schema, internal linking and accessibility basics are handled during the build rather than as a pass afterwards, because retrofitting any of them is slower and worse.
Pre-launch we test on real devices, check redirects for every URL that is changing, and verify analytics and goal tracking actually fire. A migration that drops redirects is the most common way a redesign loses traffic it already had.
After launch you get a walkthrough recording for your team. Then, if you want it, we keep measuring — the first ninety days usually surface two or three refinements worth making.
Four to six weeks is typical for a focused niche site once content is ready. Larger stores and multi-location clinics run longer. The variable is rarely design time — it is how quickly copy, photography and compliance sign-off arrive.
Realistically a couple of hours a week: the discovery call, feedback at two review points, gathering photography, and answering questions only you can answer about how the business actually works.
That is what the staged review exists to prevent. You see key templates before the full set is built, so a disagreement costs a revision rather than a rebuild. Revisions at those stages are expected and included.
Yes, either as a maintenance arrangement — updates, backups, monitoring, small changes — or as ongoing conversion work. Neither is compulsory, and the site is built so that leaving does not strand you.
Thirty minutes, your time zone. We will tell you honestly whether a rebuild is the right spend or whether fixing three things on the current site would do more.